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20 October 08:00-10:00Vend HQ | Stockholm Sweden

Code, coffee and culture - How Vend is debugging the marketplace industry

A breakfast meetup with Vend × Women in Tech Sweden

20 October · 08:30–10:00

You probably know their brands: Blocket, Finn.no, Tori, and DBA. Now, it’s time for Women in Tech Sweden to introduce you to Vend. Vend is a Nordic family of online marketplaces, they are teaming up with WIT for a morning dedicated to the reality of building platforms used by millions every single day.

Expect an honest look at Vend’s transition into an independent marketplace company, how they are embedding responsible AI into their everyday work, and what it actually takes to democratise learning across an entire organisation.

Most importantly, we will be handing the mic to the women building Vend’s products. At the end of this session, our panel will share unfiltered reflections on the everyday life, the tough challenges, and the unique quirks of working in tech at Vend.

Grab a coffee, meet the teams at Vend, and join the conversation.

Start your morning with breakfast, fresh perspectives and conversations about life in tech.

Join Women in Tech Sweden and Vend for a breakfast meetup exploring the technology, people and culture behind a Nordic family of marketplaces. Hear about Vend’s journey from Schibsted, its approach to learning and development, and how responsible AI and inclusion shape its work.

In a panel conversation, women working in tech at Vend will share their experiences, everyday challenges and what makes their workplace unique. Bring your curiosity and your questions. 💜

What to expect

  • The story of Vend: From Schibsted to a Nordic family of marketplaces, and what comes next.
  • Culture and growth: Perspectives on learning, development and working at Vend.
  • Responsibility and impact: Responsible AI in action and Vend’s approach to inclusion.
  • Behind the screens: A panel conversation with women working in tech at Vend.
  • Q&A and mingling: Time to ask questions and connect over breakfast.

All you need to know


The Social Kitchen, Kungsbron 13, 111 22 Stockholm. Located in the Schibsted House.


Apply for a spot

Schedule

08:00

Doors Open

08:30

Welcome

Åsa Johansen
Director, Women in Tech Sweden
Elin Eriksson
Creative Director, Women in Tech Sweden
08:35

The story of Vend, and our road ahead

Antonia Brandberg Björk, EVP of People and Comms shares Vend’s journey from Schibsted to a standalone marketplace family, the unique culture they are building, and how Vend approaches upskilling.

Read more
Antonia Brandberg Björk
EVP of People and Comms, Vend
08:43

Vend’s responsibility and impact

Vend’s Head of Sustainability, Anna Strindberg takes us through Responsible AI in action and our view on driving inclusion on a broader scale.

Read more
Anna Strindberg
Head of Sustainability, Vend
08:50

Panel: Behind the screens – women at Vend

Moderated by Elin Eriksson, Creative Director at Women in Tech Sweden.
A transparent conversation on the everyday realities of being a woman in tech at Vend, featuring:
Maria Sandgren, CPTO, Ellen Widerstrand, Software Engineer Yevgeniya Nättilä, Senior Engineering Manager

Read more
Maria Sandgren
CPTO, Vend
Ellen Widerstrand
Software Engineer, Vend
Yevgeniya Nättilä,
Senior Engineering Manager, Vend
Elin Eriksson
Creative Director, Women in Tech Sweden
09:15

Wrap up, Q&A, and mingle

Stay for some extra coffee, ask the hard questions, and network with the Vend teams.

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Speakers

Antonia Brandberg Björk
EVP of People and Comms, Vend

The story of Vend, and our road ahead

Antonia Brandberg Björk, EVP of People and Comms shares Vend’s journey from Schibsted to a standalone marketplace family, the unique culture they are building, and how Vend approaches upskilling.

Read more

Anna Strindberg
Head of Sustainability, Vend

Vend’s responsibility and impact

Vend’s Head of Sustainability, Anna Strindberg takes us through Responsible AI in action and our view on driving inclusion on a broader scale.

Read more

Maria Sandgren
CPTO, Vend

Panel: Behind the screens – women at Vend

Moderated by Elin Eriksson, Creative Director at Women in Tech Sweden.
A transparent conversation on the everyday realities of being a woman in tech at Vend, featuring:
Maria Sandgren, CPTO, Ellen Widerstrand, Software Engineer Yevgeniya Nättilä, Senior Engineering Manager

Read more

Ellen Widerstrand
Software Engineer, Vend

Panel: Behind the screens – women at Vend

Moderated by Elin Eriksson, Creative Director at Women in Tech Sweden.
A transparent conversation on the everyday realities of being a woman in tech at Vend, featuring:
Maria Sandgren, CPTO, Ellen Widerstrand, Software Engineer Yevgeniya Nättilä, Senior Engineering Manager

Read more

Yevgeniya Nättilä,
Senior Engineering Manager, Vend

Panel: Behind the screens – women at Vend

Moderated by Elin Eriksson, Creative Director at Women in Tech Sweden.
A transparent conversation on the everyday realities of being a woman in tech at Vend, featuring:
Maria Sandgren, CPTO, Ellen Widerstrand, Software Engineer Yevgeniya Nättilä, Senior Engineering Manager

Read more

Elin Eriksson
Creative Director, Women in Tech Sweden

Welcome

Panel: Behind the screens – women at Vend

Moderated by Elin Eriksson, Creative Director at Women in Tech Sweden.
A transparent conversation on the everyday realities of being a woman in tech at Vend, featuring:
Maria Sandgren, CPTO, Ellen Widerstrand, Software Engineer Yevgeniya Nättilä, Senior Engineering Manager

Read more

Åsa Johansen
Director, Women in Tech Sweden

Welcome